Design Systems added Monotype Imaging’s expertise to their armoury. The two companies worked closely together from conception through design to production.

“SL believes that the typeface is one of a few important components in the overall graphic design program. It’s important for us that our customers get the same picture/impression of any product/service/communication that has anything to do with our business. In order to achieve that, the visual identity (typeface, the colour system, logotype and graphic fifth element) must be integrated in everything we do and communicate. In that way graphic design contributes to customer satisfaction and feeling of being safe in our systems.”

Jesper Tengblad, SL Communication

The SL Gothic™ sans serif typeface family is derived from the versatile Gothic shape. Especially fitting for signage or text it provides excellent readability even at the small point sizes used in timetables.

“The typeface family SL Gothic includes three members; timetable, text and signage. All of them individually designed, but in their right implementation they feel as the same typeface. Our advertising bureaus and entrepreneurs are using the new typeface in their work with great success. SL is very pleased with the result this far.”

Jesper Tengblad